Theme Accent
Performance KPIs
Direct-response paid acquisition metrics across active client ad accounts in Jordan, Saudi Arabia, UAE, and the wider MENA region.
Brands I've Scaled & Worked With
Performance media buying, eCommerce scaling, and paid acquisition campaigns across leading regional brands.
Areas of Expertise
Core methodologies and disciplines driving acquisition campaigns.
Paid Media Strategy
Planning and optimizing campaigns across multiple platforms.
eCommerce Growth
Driving revenue through performance-focused advertising.
Campaign Optimization
Analyzing data to improve ROAS and reduce acquisition costs.
Marketing Analytics
Turning campaign data into actionable decisions.
Platforms I Work With
Integrated advertising channels and media systems.
Current Managing Ad Accounts
Active client ad profiles and regional brand accounts.
Otantik Home 🇱🇧
Lebanon BranchOtantik Home 🇧🇭
Bahrain BranchJulia Kitchenware 🇱🇧
Lebanon BranchJulia Kitchenware 🇧🇭
Bahrain BranchMy Workflow
Structured campaign roadmap from insights to budget scaling.
Analyze
Understand the brand, audience, and current performance.
Strategize
Build campaigns aligned with business goals.
Test & Optimize
Analyze data and continuously improve.
Scale
Increase investment in proven winners.
Continuous Learning
Professional credentials and certification highlights.
Meta Certified Digital Marketing Associate
MetaAmazon Sponsored Ads Certification
Amazon Ads AcademyTraining of Trainers (TOT)
Pioneers AcademyCertified Google Search Ads Professional
Google“Let’s build scalable advertising systems that drive real revenue growth.”
Lina Al Wahaidi
Performance Marketer & Media Buyer • Amman, JordanAmman-based Performance Marketer and Media Buyer focused on scaling eCommerce brands across Jordan and the MENA region through high-ROAS paid advertising systems.
Verified Credentials
Executive Overview
Based in Amman, Jordan, I am a certified Performance Marketer & Media Buyer specializing in scaling eCommerce businesses and direct-to-consumer brands through structured paid advertising systems. With verified certifications from Meta and Google, and over +$1,000,000 in tracked client revenue generated across Jordan and the MENA region, my media buying strategies are grounded in rigorous data analysis, creative testing, and high-ROAS campaign architecture.
My Approach
Data-Driven Decisions
Every campaign decision is based on measurable performance metrics such as ROAS, CPA, and revenue impact.
Creative Testing Systems
Winning ads are identified through structured A/B testing and continuous creative iteration.
Scalable Campaign Strategy
Campaigns are scaled only after validating consistent profitability and stable performance.
Tools & Stack
Performance Campaigns & Case Studies
A showcase of eCommerce advertising accounts with real performance data, including revenue generated, ad spend, ROAS, and campaign insights across Jordan, Saudi Arabia, and regional MENA markets.
Clients Ad Accounts
Otantik Home - Lebanon
Managing paid media campaigns for a home decor brand in Lebanon, focusing on eCommerce growth and performance optimization.
Otantik Home - Bahrain
Managing paid media campaigns for Otantik Home's Bahrain branch to expand market reach and drive client growth.
Julia Kitchenware - Lebanon
Managing paid media campaigns for Julia Kitchenware in Lebanon, focusing on market positioning and direct-response sales.
Julia Kitchenware - Bahrain
Managing paid media campaigns for Julia Kitchenware Bahrain, focusing on customer acquisition and revenue growth.
Julia Kitchenware - KSA
Previous campaign management experience for Julia Kitchenware in the Saudi Arabian market.
Julia Kitchenware - Qatar
eCommerce advertising campaign management for Julia Kitchenware in the Qatari market, focusing on media spend scaling and ROAS.
Manageperts for Business Consultancy
Managed Meta Ads campaigns focused on promoting and selling business courses.
Funjan - Qatar
Previous campaign management experience for a home decor brand in Qatar, focused on eCommerce advertising performance.
Additional Ad Accounts
A record of advertising accounts managed across various industries in regional markets without published performance metrics.
Abdulazeem AlAfghani Fragrance
Jordanian perfumes brand specializing in perfumes and musks.
Oshea Cosmetics
Cosmetics brand based in Jordan, with products sold across Jordan, Palestine, and Lebanon.
Jinju Secrets
Korean cosmetics brand based in Jordan offering beauty products made with rice water. Campaigns focused on generating product sales.
Bello Beauty
Online cosmetics brand based in Jordan, managed as a freelance advertising project.
Otantik Premium Sweets
Premium chocolate store based in Qatar. Campaigns focused on online and offline sales generation as well as brand awareness.
Manageperts for Business Consultancy
Business development and consultancy company offering professional courses including CDA, CBA, and CBC. Campaigns focused on promoting and selling live online courses.
EDAMA Consulting Group
Business consultancy company where campaigns focused on increasing brand visibility, awareness, and digital presence.
Ejad App
On-demand home services app connecting customers with professional service providers like plumbers, carpenters, and electricians.
Otantik Home - KSA
E-commerce brand specializing in hospitality and home-serving products.
Ammon Physiotherapy
Physiotherapy and rehabilitation center providing specialized physical therapy services in Jordan. Campaigns focused on lead generation and appointment bookings.
Design Portfolio
A curated collection of creative work developed for brands, marketing campaigns, and professional projects across different industries.
Selected presentations and reports are showcased as samples.
Social Media Creatives
Visual creatives designed for advertising campaigns, content marketing, and brand promotion across channels.
Presentations
Sleek slide decks, campaign pitches, and educational workshops designed to communicate strategies and market analyses.
Printed Media
Marketing brochures, posters, business cards, and print materials created for brand alignment and physical campaigns.
Reports
Analytical reports, eCommerce performance audits, and market surveys designed for strategic insights.
Wireframes
UX/UI wireframes, layout grids, and interactive website schematics mapped for digital commerce platforms.
Websites
Custom-designed and developed websites, landing pages, and interactive digital experiences tailored for personal brands and businesses.
Rahaf Malik
Fitness Coach & Personal Branding PlatformA high-performance personal branding platform designed for an Amman-based coach. Built with an academic biomechanics foundation, interactive program wizard, training showcases, and direct WhatsApp booking.
Aseel Abualdarak
Digital Marketing & Social Media PortfolioA personal web portfolio for a Marketing and Social Media Executive, showcasing her professional experience, skills, and work. Built with an editorial aesthetic, interactive presentation decks, and client showcases.
Services & Solutions
Data-driven media buying, full-funnel paid advertising, and conversion engineering for businesses in Jordan and across the MENA region. Engineered to maximize ROAS, lower customer acquisition costs (CAC), and scale predictable revenue on Meta and Google.
Explore Solutions Matrix
Filter by domain or explore all offerings tailored for eCommerce, brands, and service businesses.
Meta Ads Management
I create and manage your Facebook and Instagram ads from start to finish. I help you find the right buyers, test different ad creatives, and grow your sales while getting the most out of your ad budget.
- Complete ad account setup and sales tracking installation
- Testing different images, videos, and text to find what sells best
- Targeting the most profitable customer audiences for your business
- Regular budget management and adjustments to improve your return
Google Ads
Put your business in front of people who are actively searching for what you offer on Google. I create and manage campaigns that bring ready-to-buy customers directly to your website.
- Google Search, Shopping, and product ad campaign setup
- Finding the exact keywords buyers use when searching for your products
- Setting up conversion tracking so you always know what brings in sales
- Ongoing testing and adjustments to lower your cost per customer
1-on-1 Ads Consulting
A private video call where we look directly at your ad accounts together. I help you solve specific problems, answer your questions, and give you clear advice on how to get better results.
- Live screen-sharing review of your ad accounts and campaigns
- Honest feedback on what to keep, stop, or change right away
- Clear answers to your questions about budget, targeting, and creatives
- A simple action list and step-by-step guidance you can follow after the call
Meta Ads Training Course
Hands-on training designed to teach you or your team how to run effective Meta ads with confidence. Learn practical methods that you can immediately apply to your business.
- Step-by-step training lessons matched to your team's experience level
- Live walkthroughs showing how to set up and launch real ad campaigns
- Easy-to-use checklists and guides your team can follow every day
- How to read your ad reports and understand your numbers clearly
Website Building
A clean, modern website built to represent your business professionally on all screens. Designed to make a great impression and make it simple for visitors to contact you or buy.
- Custom design that looks great on mobile phones, tablets, and computers
- Fast-loading web pages so visitors never leave waiting for a screen to load
- Clear contact forms, inquiry buttons, and easy-to-use navigation
- Basic search engine setup so customers can discover your site online
Landing Page Creation
A dedicated single web page created specifically for your ad campaigns. It has one focused goal—turning ad clicks into new leads, booking inquiries, or customer orders.
- Clear headlines and product benefits that capture visitor attention
- Customer reviews, photos, and trust proof to build quick confidence
- Simple buttons and short forms that make taking action easy
- Fast mobile loading speed so ad visitors stay on the page
Conversion-Focused Improvements
If people visit your website but leave without buying or contacting you, I find what is getting in their way and fix it so more visitors turn into paying customers.
- Reviewing your website to see where visitors get confused and drop off
- Making buttons and contact links clearer and easier to find on mobile
- Simplifying forms and checkout steps so customers finish their orders
- Adding customer proof and reassuring details where buyers hesitate most
Social Media Management
I handle your day-to-day social media presence so your brand stays active, looks polished, and connects with customers without taking up your valuable time.
- Setting up and styling your profile so it looks clean and trustworthy
- Regular publishing to keep your feed active and consistent
- Replying to comments, checking messages, and answering customer inquiries
- A simple monthly update showing how your followers and engagement grew
Social Media Planning
A clear content schedule that maps out what to post and when. We plan ahead around your holidays, promotions, and product launches so you never have to guess what to post next.
- An easy-to-read monthly and weekly schedule of post topics
- Planning special promotions, holiday discounts, and product launches
- Clear dates and deadlines for creating photos, videos, and captions
- Guidance on the best times and formats to post for maximum reach
Build Your Custom Growth Scope
Select the specific services and capabilities your business needs. Your custom scope summary will be generated and automatically prepared for your inquiry.
🎯 Paid Advertising
🎓 Training & Consulting
⚡ Digital Presence
📱 Social Media
Let's Discuss Your Advertising & Marketing Goals
Whether you need a dedicated media buyer in Jordan, a comprehensive Google & Meta ad account audit, or a scalable full-funnel growth strategy for the MENA market, let's connect and engineer the right solution for your business.
Lina Ahmad Al Wahaidi
Professional Experience
Media Buyer
- Plan, launch, and optimize paid campaigns across Meta, Snapchat, and TikTok Ads for multiple brands and markets.
- Manage advertising budgets exceeding $1,000+ Daily Ad Budget.
- Manage advertising performance for Julia, Otantik Home, Funjan, and Otantik Sweets across Lebanon, Bahrain, Qatar, and KSA.
- Improved campaign efficiency and achieved a ROAS of 9.1 for Otantik Home International.
- Independently generated over $500,000+ Sales Generated.
- Develop media strategies aligned with each brand's objectives.
- Monitor campaign performance and reduce cost per result.
- Prepare performance reports and marketing insights.
Digital Marketing Manager
- Developed and executed marketing strategies.
- Managed the entire brand identity.
- Created and managed social media content.
- Directed the creation of marketing materials and packaging.
- Served as the primary point of contact for external partners.
- Implemented campaigns to increase website traffic.
Brand Ambassador
- Promoted online and offline educational courses.
- Guided students through enrollment.
- Strengthened brand awareness and student engagement.
Digital Marketing Officer
- Coordinated between content, design, web, sales, and customer service teams.
- Managed digital content across Jordan, Lebanon, and Palestine.
- Managed and optimized Meta Ads campaigns.
- Scheduled social media content.
- Led product photography sessions.
Digital Marketing Specialist
- Generated sales through strategic telesales.
- Managed Meta Ads campaigns.
- Optimized social media marketing.
- Delivered excellent customer service.
E-Marketing Intern
- Managed Facebook, Instagram, and LinkedIn content.
- Designed social media graphics and copywriting.
- Executed advertising campaigns.
- Implemented email marketing campaigns targeting companies in Jordan, UAE, and KSA.
Education
Bachelor's Degree in Digital Marketing
- GPA: 93% GPA (Excellent)
- Graduated Ranked 1st in Class with Honors Distinction.
- Achieved the highest Faculty of Business score in the Ministry of Higher Education Competency Exam.
Aspire Institute Leadership Development Program
- Enhanced leadership, communication, and strategic thinking.
- Developed a project proposal addressing unemployment in Jordan.
Professional Credentials & Certifications
Formal training, advertising certifications, and technical proficiencies verified by leading platform providers.
Awards & Recognition
Recognition received for performance excellence, leadership, and contributions across digital marketing, eCommerce growth, and professional development.
Professional Recognition
Awards related to professional performance, business impact, and workplace achievements.
Performance Excellence Reward — Media Buyer
Recognition awarded by Otantik Home leadership for outstanding performance following one of the company’s most successful seasons. Recognized for scaling eCommerce campaigns across multiple international markets through data-driven strategy, campaign optimization, and performance marketing execution, generating over $500K in sales.
Certificate of Appreciation: Outstanding ROAS Performance
Received recognition for achieving a ROAS of 9.01 while driving sales through Meta Ads for Otantik Home Lebanon, demonstrating strong campaign optimization, strategic execution, and performance-focused advertising.
Academic & Learning Excellence
Recognition related to education, academic achievements, and selective development programs.
Graduated First in Class with Honors
Recognized for graduating first in the Digital Marketing program with honors distinction. Achieved the highest academic ranking in the class through outstanding academic performance throughout the bachelor's degree.
Aspire Leaders Program Finalist & Graduate
Selected as one of 5,463 finalists from over 26,000 global applicants to complete the Aspire Leaders Program, a leadership and social entrepreneurship initiative focused on leadership development, AI, trust, and community impact.
Sales & Business Development Recognition
Recognition related to sales performance, customer engagement, brand representation, and business growth contributions.
The Best Ambassador of the Month
Awarded Best Ambassador of the Month for outstanding contributions to course promotion and sales performance. Recognized for building strong relationships with potential students and effectively communicating the value of educational programs.
Recognized for Outstanding Efforts: Pioneers Academy Thank You Letter
Received recognition for significant contributions to the academy’s success through dedication, commitment, and supporting sales and promotional initiatives during the first half of 2024.
My Marketing Stack
The platforms and tools I use throughout my marketing workflow — from research and campaign execution to performance analysis and business growth.
Research & Strategy
Tools I use to understand markets, audiences, and opportunities before launching campaigns.
Google Trends
ResearchGoogle Keyword Planner
SEO & PPCGoogle Scholar
Academic ResearchResearchGate
Academic ResearchCampaign Execution
Advertising platforms used to launch, manage, and optimize paid media campaigns.
Meta Ads Manager
Paid MediaTikTok Ads
Paid MediaSnapchat Ads
Paid MediaAmazon Ads
Paid MediaGoogle Ads
Paid MediaNoon Ads
Paid MediaLinkedIn Ads
Paid MediaAnalytics & SEO
Tools used to analyze performance, manage tracking systems, and optimize search visibility.
Power BI
AnalyticsGoogle Search Console
SEOGoogle Tag Manager
TrackingGoogle Lighthouse
PerformanceDatabase & Technical Skills
Technical tools used for organizing, managing, and working with data.
SQL Lite
DatabaseCreative Production
Tools used to support creative development and marketing content production.
Canva
CreativeCapCut
Video EditingWebsite & eCommerce Management
Platforms used to build and manage digital storefronts and online experiences.
Shopify
eCommerceWordPress
CMSCustomer Engagement & Automation
Tools used for customer communication, email campaigns, and marketing automation.
Mailchimp
Marketing AutomationHubSpot
CRMZoho
CRMProductivity & Workflow Management
Tools that support organization, scheduling, and daily marketing operations.
Microsoft Office
ProductivityBuffer
Social ManagementConnect
Whether you're looking for a Media Buyer, Digital Marketer, or want to discuss a customized eCommerce strategy, let's start the conversation.
Abdulazeem AlAfghani Fragrance